Latest news & insights
Related articles thumbnail
The goal of most advertising is to acquire new customers. Unfortunately, that’s not what most advertising actually does. In this feature, we explain how many apparently successful ads only deliver significant engagement amongst consumers who would...
May 2014 | Brand & Communication , AdEvalLatest press releases & events
2014 – a vintage year for Christmas advertising? John Lewis was the undisputed winner last Christmas in the store wars with The Bear and the Hare emerging as Britain’s favourite Christmas ad (TNS 2013 data) and the campaign credited with driving the...
To gain a meaningful return from their Chinese New Year advertising, brands need to do more than raise a smile. In an exclusive analysis of campaigns from some of Asia’s biggest brands, TNS reveals which adverts truly connected with the audience....