Clearview: comprehensive intelligence
TNS provides an understanding of market share and switching behavior, and the reasons behind it.
If you're going to get connected, get it right
A casual tweet, some PPC action, retargeting. Sound familiar? With more choices and more opportunities for marketing, how can you be sure you're making the right decisions? Related Get Connected
What does an integrated marketing strategy mean to you?
As a marketer today, it’s easy to be overwhelmed by what you can do and lose focus on the more important question of what you should be doing. In a world where digital technology has created seemingly endless new marketing possibilities, strategy matters more than ever. Find out more at www....
The connected consumer - what keeps you up at night?
From social fragmentation to getting programatic right - we spoke to experts across WPP, Facebook, Vodacom and more about what's keeping them up at night when it comes to the connected consumer. Join the conversation www.tnsglobal.com/get-connected
Brand tracking is changing and TNS is driving this change
Brand tracking is changing and we’re driving this change. Faster insights from social and search combined with predictive analytics give a more accurate measure of future equity. It anticipates challenges, unlocks growth opportunities and identifies media efficiencies. It’s a faster, smarter way to...
socialTRI*M
SocialTRI*M cuts through to the conversations to unlock the insights you need to optimise your customer services. We zoom in on customer experience related topics and apply proven concepts to make sense of the unstructured mass of data. At TNS, we combine the authentic voice of the customer from...
Holiday Inn Hotels
Case study: Find out how we helped Holiday Inn Hotels increase bookings by 514%
Powering decisions in a changing world
Find out how we use technology and new sources of insight to inform decision-making. Related Digital
Capturing the moment of truth
Case study: Find out how we used mobile to understand what really influences drink choice in a bar. Related Situational Equity
Ziera shoes - building an irresistible brand with NeedScope
Watch how New Zealand shoe retailer Ziera built emotion into their brand and became irresistible with NeedScope. Related NeedScope
ThinkTank by TNS Qualitative
ThinkTank is a simple, yet powerful approach to online communities which allows marketers to engage and debate in real time with a group of smart, savvy, curious and future-orientated people. It provides a quick and intelligent point of view from the ground on the burning issues facing your brand,...
Celebrating 50 years in Asia Pacific
Frank Small Associates – the business that lead a lot of our expansion across Asia Pacific – was founded in Australia in 1964. In the 50 years since then, we have expanded into 17 countries across Asia Pacific. We were the first international research company in many of those markets – from...
Connected Life
Connected Life 2014 explores how technology is transforming the lives of consumers across the planet. Covering over 55,000 regular internet users in 50 markets around the world, Connected Life offers essential insight into the impact of the growing digital ecosystem on the media landscape. It...
TNS Pulse - PepsiCo Case Study
When brands need real-time sentiment, Pulse Strategy Solutions measures emotions in scenarios as they happen. Collecting in-the-moment insights allows brand teams to strategize, optimize and uniquely maneuver on fine-tuning initial project executions, without having to wait. From creative marketing...
Decoding customer relationships
We believe that at the heart of every strong customer relationship lies a unique code. It identifies and matches up what customers expect from you with what delivers truly profitable growth for your business. Related content Decoding customer relationships TRI*M Customer Relationship Assessment -...
What matters most for your customers matters most for growth
Strong customer relationships are essential for growth - yet in today's competitive, digital age it is harder than ever for companies to secure and grow their customer base. TRI*M Customer Relationship Assessment recognises the complexity of the modern world, the uniqueness of individual customers...
What is irresistibility and how can my brand get it?
Global Head Rosie Hawkins explains the rewards of creating irresistibility and the 8 apps that can help you get it. Irresistible brands exert a magnetic power which makes choosing them inevitable and competing with them impossible. Based on our experience of more than 8,000 studies worldwide,...
Some things just can't be kept apart
Irresistible brands exert a magnetic power which makes choosing them inevitable and competing with them impossible. Based on our experience of more than 8,000 studies worldwide, NeedScope has identified 8 apps that can make your brand drive strategic and economic advantage. Discover how brands can...
TNS and ZappiStore launch ConversionModel Express
Jan Hofmeyr, Head of Behaviour Change at TNS and Steve Phillips, CEO at Zappi Store discuss the launch of TNS ConversionModel Express. Find out more: ConversionModel Express Related content TNS and ZappiStore launch app to help companies identify growth opportunities and build brand equity TNS...
TNS Qualitative in North America
At TNS Qualitative, we really care about the value that good qualitative research can bring to your business, and how it can make the difference between standing still and inspiring growth. Find out more about the TNS Qualitative team in North America and our bold ambition to put the quality back...
Happy shoppers spend more
Making it easier for shoppers to find and buy what they want to buy is the key to unlocking category and brand growth. Find out more: www.tnsglobal.com/shophappy Related content TNS Retail & Shopper
TNS Qualitative - inspiring growth
At TNS Qualitative, we really care about the value that good qualitative research can bring to your business, and how it can make the difference between standing still and inspiring growth. Find out more: www.tnsglobal.com/qualitative Related content TNS Qualitative
Is research killing your best new product ideas without you even knowing it?
Is research killing your best new product ideas without you even knowing it? Unless you’re using TNS, 40% of your innovation decisions could be wrong. In 40% of cases*, companies would have taken different screening decisions if they had focused on incremental growth potential instead of pure...
The Commitment Economy
The Commitment Economy Each year brands leave billions of dollars on the table, failing to achieve their full sales potential. The Commitment Economy, a global TNS study, identifies growth opportunities for brands and how to unlock them. http://www.tnsglobal.com/the-commitment-economy
The Automotive Path to Purchase Study
The Automotive Path to Purchase Study (TAPPS) is a powerful new approach designed by TNS to understand the multitude of factors that influence the car-buying process. Unlike traditional studies which collect consumer information retrospectively, TAPPS is the first interactive, online study to...
Digital Life
Digital insights to power growth. The largest global study into people's attitudes and behaviours online. Find out more http://www.tnsdigitallife.com
Mobile Life
When technology changes, behaviour changes too. www.tnsglobal.com/mobilelife
Harnessing hope and optimism life at the base of the pyramid
Kim MacIlwaine, Poonam Kumar and Bob Burgoyne explain the opportunity at the base of the pyramid for brands that get it right. Related content Intelligence Applied - Finding Faster Growth
Harnessing hope and optimism: life at the base of the pyramid Part 4 – key learnings
As spending power increases followed by an emerging consumer class, Kim MacIlwaine summarises the key elements businesses need to consider to be successful with these new consumers.
Harnessing hope and optimism: life at the base of the pyramid Part 3 – an Indian story
Logic suggests that brands have a limited role to play at the Base of the Pyramid. But try telling that to the people who live there. Poonam Kumar tells the story of Priyanka, a young girl from a village near Lucknow who needs all the support she can get as she embarks on adulthood.
Harnessing hope and optimism: life at the base of the pyramid Part 2 – an African tale
Different needs and opportunitites lead to innovative approaches to making a living and achieveing social mobility at the base of the pyramid. Bob Burgoyne tells the story of Mary who lives in Korogocho, Nairobi and for whom BoP means, ‘believer in providence’, or ‘banking on Peter’.
Harnessing hope and optimism: life at the base of the pyramid Part 1 – context
The base of the pyramid’s (BoP’s) population numbers 4 billion, with a combined purchasing power of $5 trillion. Kim MacIlwaine introduces the opportunity with this emerging consumer class.
The art of shopping
Siemon Scammell-Katz, author of ‘The Art of Shopping’ debunks myths about what is important in-store.
Aspergers, inc and the system one brain
Our consciousness think it’s the oval office of our brain, when in reality it’s the press office. Rory Sutherland explains how attitudinal change follows behavioural change and how heuristics can give us an advantage.
Aspergers, inc and the neo-classical economic model
Rory shares his thoughts on the power of behavioural economics and that human understanding needs to be better recognised at board level.
The role of education in innovation...
...or whatever happened to the December kids?
Power in the mind, power in the market
It’s not just how people feel about brands; it’s also factors beyond their control that impact what they actually do. So we need to measure ‘power in the mind’ and ‘power in the market’, for example accessibility and affordability. Related content TNS Brand & CommunicationThe Commitment Economy
How much content do you need?
Rather than asking respondents every question we have, surely we should only ask what is relevant to them. Jan Hofmeyr explains how to double the predictive power of research studies whilst cutting the costs by 40%. Related content TNS Brand & CommunicationThe Commitment Economy
Universal truths of commitment
Brands need to move beyond ‘delighting’ their customers and strive to achieve long-term commitment.
Truth in survey research
Research findings are rife with mutually compensating error – where people tell us they will use a brand and don’t are countered by people who tell us they won’t use it and do. Jan Hofmeyr challenges us to move beyond this mutually compensating error and strive for greater truth in survey research...
