A first of its kind, public ranking for growth potential in the beverage and snack industry, Growth Point is a proprietary directional tool that provides reliable, quick and inexpensive guidance on where and how to focus innovation efforts.

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Knowing the answer to which product or category has the highest growth potential is the difference between success and failure for innovation and renovation efforts.

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New products and services should be a valuable path to growth, but the process is never easy.

Our suite of solutions explores the unmet needs and tensions of the consumer to unlock the innovation opportunity for your brand.

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Click here for the latest news and insights from our leading industry experts, covering all aspects of innovation research.

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