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Global › Africa, Mediterranean and Middle East
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Africa, Mediterranean and Middle East 
  • Meet our people
  • About TNS in the region
  • Public affairs

Africa, Mediterranean and Middle East

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Revealed: what it takes to be an irresistible brand

The world has many popular brands but only a select few have the magnetic power of irresistibility. Read more

Building relationships with the folks on the ground

Brands cannot succeed at traditional trade without engaging the shopkeepers who control almost every aspect of it. Read more

Marketers: the future is ready for your now

Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. Read more

Behavioural economics: the complete picture?

Our view of consumer behaviour has acquired new dimensions thanks to the contribution of behavioural economics. Read more

Face to face 2.0

Digital technology has highlighted what’s wrong with face-to-face surveys – now it’s time for it to rejuvenate them. Read more

The language of emotion

Metaphor provides marketers with immensely powerful tools: a means of tapping into the intangible emotions and aspirations that dominate human lives and personalities. Read more

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Our experts provide our clients with world leading market research information services.

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We bring value to development organisations and governments through the design and execution of high quality primary research studies

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With 1274 employees in 19 countries across Africa, Mediterranean and Middle East, we have more conversations with diverse consumers across the region than anyone else.

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Giving back

We partner with UNICEF, the world’s leading children’s charity for over 60 years, who work on the ground in countries and territories across the region to help children survive and thrive, from early childhood through

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Tuning the innovation radar

The other side of the story

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