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News & insights from the region
Looking across the globe, the average millennial (aged 16-30) with internet access spends 3.2 hours a day on their mobile devices – the equivalent of 22.4 hours – almost a whole day – every week. That’s 1,168 hours or 49 days over the course...
November 2015
Diwali promises to be a time of intensive sales promotion activity in India. Advertisers will vie for the gifting budgets of both individuals and organisations as the festival of lights provides a prime opportunity to capitalise on heavy...
November 2015 | NeedScope
Asia Pacific is the world’s biggest and fastest growing consumer market, presenting a strong opportunity for products and services expansion. Today’s local giants have perfected the art of launching and learning, going to market with...
October 2015 | IPD
New report shows 55% of global internet users and 61% of those in Asia Pacific (APAC) are on instant messaging (IM) every day While Facebook remains the firm favourite across digital platforms globally, WeChat and WhatsApp are rising up the...
October 2015
In a rapidly evolving, digitally driven world, how do marketers really feel about new platforms, new data sources and new expectations of their role? We know that marketers are under increasing pressure to make more complicated decisions,...
September 2015
The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures...
SINGAPORE, Sept 9, 2015 – In recent years, brands have been falling over themselves trying to get consumers to participate in online and social media campaigns. But just because technology creates new avenues and opportunities for consumers...
September 2015
How will people be shopping a decade from now? What services will they be demanding and what technologies will they expect? Most importantly, what strategies do brands need to be adopting now in order to survive in the future? Retail in...
August 2015
79% believe their brands should be more active on digital platforms Yet 70% are unable to integrate multiple data sources – such as social media, blogs, website traffic and search data - leaving them unsure what action to take 18 August...
August 2015
The six opportunities businesses should focus on in 2015 and beyond Kantar Worldpanel predicts that, over the next decade, consumer product companies will be relying on new launches to deliver 75% of their growth. Nowhere is this more true...
April 2015
As consumer confidence returns following the end of a military coup, western brands face renewed competition from local challengers for a share of Southeast Asia’s second-largest economy. We reveal the strategies that can unlock growth by...
February 2015 | Thailand
Shanghai, 16 December 2014 – TNS today revealed the ten trends that are set to disrupt the technology landscape in China and beyond over the next five years. TNS has identified these trends based on ‘World of Convergence’, an extensive...
Convergence continues to challenge growth for technology companies, but there are still opportunities for those that understand what it is that consumer really want to do. In our converged world, cellphones are more frequently used to take...
December 2014
It’s a universal archetype that dominates the human consciousness and occupies an emotional space many brands aspire to. But taking on the Hero role demands a very different approach depending on the market you are operating in. We present...
Bangkok: 25 September 2014 – Research consultancy, TNS today released results from its global Connected Life study, highlighting the extent to which the mobile phone has become the gateway to the Internet for people in Thailand. The study...
September 2014
Kuala Lumpur: 23 September 2014 – Latest research findings from TNS show constant connectivity and digital media have enabled Malaysians to leap-frog to be one of the most socially engaged markets in the world. According to findings from TNS...
The seven questions that would be product developers must ask themselves. Business leaders’ approach to innovation can look worryingly like the triumph of hope over experience. Thousands of new products are launched into Asian markets every...
September 2014 | Digital
Singapore: 19 September 2014– TNS today announced that it would be establishing a presence in Mongolia, in partnership with Y&R Advertising. Y&R has agreed to acquire a majority stake in creative advertising and research agency of...
Frank Small Associates – the business that lead a lot of our expansion across Asia Pacific – was founded in Australia in 1964. In the 50 years since then, we have expanded into 17 countries across Asia Pacific. We were the first...
September 2014
Consumer brands have rushed into Myanmar since it threw open its market gates, eager to promote their products to this exciting new demographic, but unsure about a culture that has remained isolated from the world for so long. In this...
August 2014 | New markets
10th July 2014 - Adults around the world remain hooked on TV but the consumption habits of content-hungry viewers are changing rapidly. While our love affair with television endures, TV sets alone are no longer enough to satisfy our appetite...
July 2014
Cambodia offers global brand some of the most exciting growth opportunities in Asia – provided they can adapt their positions to a patriotic and forward-thinking culture. In this feature we reveal the characteristics that add up to a...
Giant companies from rapid-growth economies are transforming the make-up of global business. They are doing so through decisive corporate cultures, in-depth market understanding and a precision approach to identifying and acting upon...
A young, literate workforce and one of the fastest-growing middle-class populations in the world have helped to earn Indonesia membership of the MINT group of most-promising economies. Western tastes and familiar media channels appear to...
April 2014 | Indonesia
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues...
April 2014 | Automotive
To gain a meaningful return from their Chinese New Year advertising, brands need to do more than raise a smile. In an exclusive analysis of campaigns from some of Asia’s biggest brands, TNS reveals which adverts truly connected with the...
When it comes to capturing an audience’s attention, brands have more channels available than ever. But this will do them little good if they fail to adapt to the different ways in which human attention works on each. The most effective...
September 2013