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London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market...
Kantar and comScore have today announced a strategic alliance. Covering territories outside the United States, the alliance establishes a framework for the parties to bring the best of breed together from the two companies – their products,...
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Digital technology has the power to transform relationships between citizens and the state, in a personalised, ‘me.gov’ paradigm for government services. But it can only do so if it has the right research to guide it. In this feature, we explore the...
June 2015 | Political & Social , DigitalRelated articles thumbnail
Extensive research from TNS proves that social media and search data can accurately predict the results of brand tracker surveys months in advance. The implications for market research are enormous. In this feature we explain the techniques between...
April 2015 | Research methods , Social insight , Digital , Brand & CommunicationRelated articles thumbnail
What does great marketing look like in the social media age? Why does one piece of activity set social platforms alight when another barely resonates? And what does it really mean for the brand when it does? These are questions near the top of the...
April 2015 | Digital , ConversionModel Communications Tracking , Social insight , Brand & CommunicationRelated articles thumbnail
The best product in the world, with the best ad in the world, won’t sell as expected if that ad isn’t seen by a receptive audience. As traditional approaches to targeting struggle to cope with a changing media landscape, we reveal how a future-...
February 2015 | DigitalRelated articles thumbnail
The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...
December 2014 | Digital , Connected Life , Qualitative , Technology enabled researchRelated articles thumbnail
Mobile shopping apps have been giving retailers showrooming-haunted nightmares for several years now. But when we look beyond how many people install these apps and ask how many people actually use them, a very different picture emerges. In a...
September 2014 | Digital , Mobile , Shopper , Loyalty and new spend , FMCGRelated articles thumbnail
If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...
September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategyRelated articles thumbnail
Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...
August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCGRelated articles thumbnail
Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...
August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & CommunicationRelated articles thumbnail
The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...
July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , TechnologyRelated articles thumbnail
Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...
July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , TechnologyRelated articles thumbnail
Predicting, managing and profiting from new technologies is one of the most important challenges that business leaders face. It requires them to integrate a hugely diverse range of perspectives in a meaningful way: they must balance the insights of...
May 2014 | Digital , Innovation & Product Development , Technology , New products and servicesLatest press releases & events
New York: June 15, 2015 - Global research consultancy TNS revealed today the top twenty snack categories that show the most growth potential among U.S. consumers. The rankings were identified using Growth Point, TNS’s new proprietary, first-of-its...
Welcome to this edition of Intelligence Applied, home of the latest TNS thinking. We take a look at the future of targeting in a digital landscape, and reveal how a pioneering, future-focused approach can transform results by...
London: 20 February 2015 - As television networks place ever more emphasis on ‘event’ programming, brands are forking out millions of dollars to exploit the advertising opportunities presented by live TV. However, according to global market research...
Kantar and comScore have today announced a strategic alliance. Covering territories outside the United States, the alliance establishes a framework for the parties to bring the best of breed together from the two companies – their products,...
Kuala Lumpur: 23 September 2014 – Latest research findings from TNS show constant connectivity and digital media have enabled Malaysians to leap-frog to be one of the most socially engaged markets in the world. According to findings from TNS’s...
The seven questions that would be product developers must ask themselves. Business leaders’ approach to innovation can look worryingly like the triumph of hope over experience. Thousands of new products are launched into Asian markets every year,...
Large screen phones, or ‘phablets’, already comprise 30% smartphones in top markets Growth driven by the surge in online video consumption 8 September 2014 – Apple’s iPhone 6 faces challenging launch conditions as it responds to the global growth of...
See our Connected Life infographic featured on the Daily Infographic website If you’re anything like me, you probably watch TV with at least one other device in your hand or by your side. (How else are you going to Google that super hot actor you’re...
Edinburgh, 18 July - The lead for the No side in the Scottish independence referendum has narrowed amid signs that more undecided voters are making up their minds as the September 18th poll approaches, according to new research by TNS. In the latest...
Three quarters of internet users globally still watch TV daily Almost half of TV viewers are ‘screen-stacking’ in the evening A quarter now watch online video daily on a digital device 10 July 2014 - Adults around the world remain hooked on TV but...