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London: 26 February 2015 - TNS will be launching ThinkTank, its new bespoke approach to online communities, at next week’s Mobile World Congress (MWC) in Barcelona. To see the tool in action, delegates will be able to submit questions live...
London: 21 January 2015 - Global research consultancy TNS today announces new leadership for its global Qualitative team with the promotion of Anjali Puri to Global Head of TNS Qualitative. Rebecca Wynberg, who has served as CEO of TNS’s...
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The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands. What should brands keep in mind when using humour in global advertising campaigns? The Ideal Man study by TNS Qualitative looks at how different cultures...
September 2015 | Qualitative , Cultural insight , PodcastRelated articles thumbnail
Why is a set of perfect white teeth such an imperative for Americans? Why are Chinese men so slow to trust each other? Why did the Italians re-elect Berlusconi so many times? These questions are hugely important to global brands, because in today’s...
June 2015 | Cultural insight , QualitativeRelated articles thumbnail
The ‘Ideal Man’: exploring men across cultures to discover unique insights for brands The Ideal Man study by TNS Qualitative looks at how different cultures instinctively construct and represent their idealised man. In this podcast, the study’s...
June 2015 | Cultural insight , Podcast , QualitativeRelated articles thumbnail
The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...
December 2014 | Digital , Connected Life , Qualitative , Technology enabled researchRelated articles thumbnail
Behavioural intention, such as going to the gym, losing weight and staying healthy, does not always translate into actual behaviour; and strong, personal brand preferences do not always translate into actual brand choices. Qualitative research...
December 2013 | Qualitative , Behaviour changeRelated articles thumbnail
Qualitative research has become a commodity and is in danger of losing its power to shape business strategy and provide inspiring consumer understanding. In this manifesto for the future of the discipline, TNS’s CEO Global Qualitative Practice,...
November 2013 | Qualitative , SuperGroup , SuperClinic , Insightment , Activation Workshops , People and expertise , Innovation and ideationLatest press releases & events
London: 26 February 2015 - TNS will be launching ThinkTank, its new bespoke approach to online communities, at next week’s Mobile World Congress (MWC) in Barcelona. To see the tool in action, delegates will be able to submit questions live at the...
London: 21 January 2015 - Global research consultancy TNS today announces new leadership for its global Qualitative team with the promotion of Anjali Puri to Global Head of TNS Qualitative. Rebecca Wynberg, who has served as CEO of TNS’s Qualitative...
Singapore: 16 December 2014 - Global research consultancy TNS has today announced the appointment of Serena Jacob as Managing Director for TNS Qualitative in Asia Pacific. In her new role, Serena will be responsible for further strengthening TNS’s...
London: 11 September 2014 - Global research consultancy TNS, today announced three new senior appointments to its Qualitative practice under the leadership of Rebecca Wynberg, CEO TNS Qualitative. Sarah Morris has been appointed Head of TNS...
London: 10 February 2014 - Global research consultancy TNS, today announced the appointment of Anjali Puri as Head of Centre of Excellence for TNS’s global Qualitative practice. Based in Bangalore, Anjali will report to Rebecca Wynberg, CEO TNS...