The seven questions that would be product developers must ask themselves.
Business leaders’ approach to innovation can look worryingly like the triumph of hope over experience. Thousands of new products are launched into Asian markets every year, but hardly any of them (a mere 12 per cent, in fact) actually succeed. In a McKinsey Survey, 84 per cent of senior executives affirmed that launching new products is “very important” to their growth strategy – but are all of them right?
It is essential that would-be innovators ask themselves searching questions about whether innovation is really the right approach for them, given the risks and challenges involved. In this report we’ll examine those in detail and help to define the information you need to answer the most significant question of all – to innovate or not to innovate?