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The Skoda Superb, Mercedes GLE and Renault Kadjar created the most ‘digital buzz’ in 2015 out of 60 car launches or relaunches in Europe from January to June, according to new analysis from global research consultancy TNS. TNS identified and...
London: 11 March 2015 - Global research consultancy TNS has announced the appointment of Andy Turton as Head of Automotive for the Americas. Andy is currently Global Development Director for TNS Automotive and Global Account Director, with...
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The connected car has plenty of passengers eager to come along for the ride: safety campaigners, environmentalists, insurance campaigners, car rental companies and motorists themselves, all have ambitious plans for the technology. But despite its...
August 2014 | AutomotiveRelated articles thumbnail
In the Year of the Horse, there is no letting up in China’s passion for luxury horsepower. Despite concerns over economic slowdowns and government regulations, the number of new manufacturers and new models competing in this sector continues to...
April 2014 | AutomotiveLatest press releases & events
The Skoda Superb, Mercedes GLE and Renault Kadjar created the most ‘digital buzz’ in 2015 out of 60 car launches or relaunches in Europe from January to June, according to new analysis from global research consultancy TNS. TNS identified and...
London: 11 March 2015 - Global research consultancy TNS has announced the appointment of Andy Turton as Head of Automotive for the Americas. Andy is currently Global Development Director for TNS Automotive and Global Account Director, with over 25...
Seattle, April 14 2014 – TNS partner, Enprecis, has been named by CIO Review as one of the Top 20 Most Promising Automotive Technology Solution Providers of 2014. The Seattle-based business has been recognised for its Continuous Quality Insight (CQI...
New study shows ‘back-to-basics’ marketing holds most power in US auto market, as only 7% of buyers are influenced by social media. New York, February 18, 2014. Car buyers in the U.S. are more likely to be persuaded by traditional marketing, rather...
London, 27 November 2013 – When it comes to buying a new car, China is creating a new breed of savvy shopper eager to find the best deal. As customers wise up to the saturated market – there are now 379 car brands in China, up from just 64 ten years...
13 May, 2013; London - TNS, the world's leading consumer insights consultancy and a WPP company (WPP: NASDAQ), has agreed to acquire Sinotrust Market Research, a leading market research and consulting company in China, subject to regulatory approval...
London, 21st March, 2012 - Following a disappointing year of just 3.5% growth in the world’s car market, global insight company TNS today releases the findings of a new study to help international automotive brands gain a stronger foothold in the...