Anne Roberts

In her role she provides support and consultancy on design, execution and insight generation to TNS local teams across our region and is directly involved in servicing clients. Part of her responsibility includes the development and sharing of best practice in tracking.

Anne graduated from the University of Hamburg, Germany with an Honours degree in Social Economics. She joined Research International Germany in 1988. Her work focussed on managing brand health tracking projects across various categories but her portfolio included all aspects of consumer research from early idea testing to final launch evaluation, pricing and shopper research.

Anne joined Research International South Africa, now TNS South Africa, in 1998. Her responsibility included large scale tracking programs for major FMCG and Technology companies locally, regionally and globally. As part of her role she was and continues to be involved in servicing and insight generation for a broad spectrum of clients across the African and Middle East region.

The latest move to drive the TNS AMME tracking business allows her to bring together her long standing experience in all things tracking with her passion to explore new ground.