Regional director Qualitative, Africa, Middle East & Mediterranean
Arnie has more than 30 years of diverse experience spanning marketing and market research.
His marketing career commenced with Traditional Beer Investments, a Division of the South African Breweries Ltd. As marketing director, Arnie led brand strategy and innovations for the business for 10 years.
This period sparked an enduring interest in qualitative research and Arnie switched to research full time in 2002, joining RPI a research boutique in South Africa where he successfully launched the qualitative and quantitative Impsys business (now part of Needscope) in alliance with NFO MEA (now TNS MENA).
In 2007 Arnie moved to Dubai to head YouGov’s MEA qualitative business where for 5 years he ran a very successful multi-cultural qualitative team, leading projects for Local and International Clients across the Middle East, North Africa and South Africa.
Arnie joined TNS in July 2012 to assume the Regional qualitative role. Based in both South Africa and Dubai, he works extensively with qualitative teams and clients across the diversity of the AMME Region