Regional Director Brand and Communication Research
Sawan has over 14 years of market research and client side experience. He heads Client Service, Practice Areas & Marketing Science function in the Middle East with responsibility of supporting key Practice Areas (i.e. Brand & Communication, Stakeholder Management, Innovation & Product Development and Shopper).
Sawan has over 14 years of market research and client side experience. He heads Client Service, Practice Areas & Marketing Science function in the Middle East with responsibility of supporting key Practice Areas (i.e. Brand & Communication, Stakeholder Management, Innovation & Product Development and Shopper).
He is also responsible for driving best practice research in the region, through training, coaching and consulting key clients on management strategies across the above Practice Areas.
Sawan has wide experience across FMCG, automotive, banking, telecom, government and service sectors. He writes for Middle East publications and is a part of the ExCo at TNS, Middle East.
Sawan is an Economics Graduate from Delhi School of Economics and an MBA in Marketing & Finance.