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F
F Power (UK)
Facebook is one of the largest social media networks with more than 900 million users. Brands are spending a substantial amount of money, to engage with consumers though the Facebook brand pages. To measure the impact of these activities, on the overall brand equity, we have designed “F-Power”. Through a precise understanding of the Facebook fans, their Value, their Commitment and their Motivations, F-Power identifies opportunities to build and develop brands.
It is focused on 5 core deliverables:-
- “Who” - Understanding who your Facebook fans are
- “Value” - Quantifying the value of your Facebook fans
- “Commitment” - How committed your Facebook fans are to your brand
- “Motivation” - Understanding what motivates your Facebook fans
- “Power” - Unleashing the power of your Facebook fans
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At TNS Qualitative, our mission is to help you understand how individual human behaviour and emotion impact your business, enabling you to shape strategy and unlock growth.
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