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The dynamics of transforming consumer behaviour Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the...
November 2015 | Connected LifeNew report shows 55% of global internet users are on instant messaging (IM) every day While Facebook remains the firm favourite across digital platforms, WeChat and WhatsApp are rising up the ranks IM offers significant opportunities for...
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The dynamics of transforming consumer behaviour Fast-moving digital technology has driven almost continuous change in attitudes, behaviour and habits, and this has been hugely disruptive for marketing. However the technologies that set the...
November 2015 | Connected LifeRelated articles thumbnail
The nuances of today’s digital lives demand a new form of segmentation. In this feature, you’ll meet the four personas of connected consumers that can guide multi-channel strategies in a fragmenting media landscape, and explore how the dimensions...
December 2014 | Digital , Connected Life , Qualitative , Technology enabled researchRelated articles thumbnail
If brands want to succeed in content marketing, they need to focus on putting the right material in front of audiences with a genuine appetite for it. Connected Life proves that many of the best opportunities for doing so are currently being...
September 2014 | Digital , Connected Life , Digital Insights , Mobile Trends , Digital strategyRelated articles thumbnail
Online sales growth routinely outstrips any other kind – yet less than half of all online research translates into purchase. Connected Life reveals the barriers that keep shoppers in different cultures browsing rather than buying, and the advantage...
August 2014 | Digital , Connected Life , eCommerce , Shopper , FMCGRelated articles thumbnail
Real-time marketing can seem like an impossibly competitive area for brands, but that’s largely because their definition of it is far too narrow. For most, the most relevant opportunity isn’t being the winning tweet during the Superbowl or Grammy...
August 2014 | Digital , Connected Life , Digital Insights , Digital strategy , Brand & CommunicationRelated articles thumbnail
Digital markets adopt different personalities as they evolve, shaped not just by the availability of connected devices but also by the attitudes towards them. And that means marketers need to look beyond internet penetration statistics when planning...
July 2014 | Digital , Connected Life , Digital Insights , Digital strategy , TechnologyRelated articles thumbnail
The world’s growing ranks of mobile-centric consumers don’t just use a different device; they access different types of content, in different ways and on different platforms. To reach them through their handset, brands need to think beyond...
July 2014 | Digital , Connected Life , Mobile , Digital strategy , Mobile strategy , TechnologyLatest press releases & events
New report shows 55% of global internet users are on instant messaging (IM) every day While Facebook remains the firm favourite across digital platforms, WeChat and WhatsApp are rising up the ranks IM offers significant opportunities for brands...
Large screen phones, or ‘phablets’, already comprise 30% smartphones in top markets Growth driven by the surge in online video consumption 8 September 2014 – Apple’s iPhone 6 faces challenging launch conditions as it responds to the global growth of...
See our Connected Life infographic featured on the Daily Infographic website If you’re anything like me, you probably watch TV with at least one other device in your hand or by your side. (How else are you going to Google that super hot actor you’re...
Three quarters of internet users globally still watch TV daily Almost half of TV viewers are ‘screen-stacking’ in the evening A quarter now watch online video daily on a digital device 10 July 2014 - Adults around the world remain hooked on TV but...