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Today’s brand tracking surveys ask the wrong questions – and they ask far too many of them. In this feature, we explain the flaws that are reducing the effectiveness of many tracking studies – and why TNS has re-engineered tracking around shorter,...

4th October, 2012 – Pinpointing how to win a greater share of a customer’s spending in an increasingly crowded and dynamic marketplace has been made easier for brands around the world as TNS unveils a re-engineered version of its market-leading...

London, 15 August, 2012 – Despite the challenging economic environment, consumers are still keen to indulge their taste for the finer things in life, according to new research released today by TNS. The Commitment Economy, an independent global...