Argentina is a market ripe for disruption; a diverse society with an appetite for global brands. And yet immediate challenges around inflation and the economy have led to several such brands abandoning the market altogether. In this feature, we explore the strategies through which brands could use the current situation to establish a vital strategic foothold in the market:
- Adapting to a competitive, cost-cutting climate
- Aligning brands with enduring Argentinian values around friends and family
- The value of local cultural references to several global brands who have achieved success in Argentina
- Effective approaches for leveraging social media to engage consumers
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